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Keep up to date with all that’s happening with PlayMoreGolf right here in our news section. Here you can find out about all the new stories including what is coming in the future.

December 12, 2016 - PlayMoreGolf’s flexible membership drives more than 1,000 golfers to its network in 2016

PlayMoreGolf, the UK’s premier flexible membership network, has attracted more than 1,000 members to its network of 30 venues across the UK, since launching in February 2016. Based on an initial membership fee of £325 per year, the PlayMoreGolf points system gives the golfer a minimum of 100 points – 80 to be utilised at their designated ‘home’ club and 20 reserved for rounds at any of the other participating venues throughout the PlayMoreGolf network. Every time a member plays a round of golf, points are deducted from their allocation, with the number of points set by the individual venue, making PlayMoreGolf the perfect value solution for the infrequent golfer who seeks an affordable golf club membership, with the added flexibility of having access to other partner venues. Houghwood Golf Club, set on the edge of the Lancashire Plain in Merseyside, was one of the first clubs to join PlayMoreGolf’s…

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May 19, 2016 - Macdonald Hotels & Resorts selects PlayMoreGolf to deliver a flexible approach to golf memberships

Macdonald Hotels & Resorts has partnered with PlayMoreGolf, the UK’s first online points-based flexible membership programme, to further enhance its customer experience by providing golfers with additional choice and flexibility with their club memberships. The UK’s largest independently owned hotel group will integrate PlayMoreGolf’s bespoke web booking system and flexible membership programme alongside its existing packages, with the aim of meeting the demands of the growing number of transient golfers whose needs are not being met by ‘traditional’ golf club membership. Golfers will have the opportunity to become a member at one of five Macdonald Hotels & Resorts across the UK and, for a fee of £325 per year, will be given a minimum of 100 points. 80 of these points are to be utilised at the designated ‘home’ club and 20 reserved for rounds at other participating ‘away’ clubs throughout the PlayMoreGolf network. Commenting on the flexible approach to…

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May 18, 2016 - PM gives PlayMoreGolf the ‘thumbs up’

The launch of PlayMoreGolf has captured the attention of UK golf clubs, keen players and even the Prime Minister, who has offered his support for the launch of our flexible membership scheme. In a letter to our Directors from his Oxfordshire constituency, Rt Hon. David Cameron MP, himself pictured recently playing golf with US President Barack Obama at The Grove, wished PlayMoreGolf every success for the launch of the business. He said: “I am always keen to encourage small business and it was interesting to learn more about PlayMoreGolf. I have also written to the Minister of Sport seeking any further help and advice she could offer you.”

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March 15, 2016 - PlayMoreGolf introduces online flexible points-based membership solution at leading proprietary UK golf venues

Oxford, UK, March xx, 2016 – PlayMore Golf, the UK’s first online points-based flexible membership programme, has partnered with one of the countries leading proprietary golf venue operators – De Vere Venues – to offer golfers a new, affordable and flexible approach to club membership. Launched at the end of 2015, the innovative online points programme, which sits alongside clubs’ existing membership packages, is designed to help private and proprietary golf clubs increase membership revenue by up to 50% over three years, by providing golfers with more choice and flexibility. For the golfer, membership starts at £325 per year, which gives the member a minimum of 100 points – 80 to be utilised at their designated ‘home’ club and 20 reserved for rounds at other participating clubs throughout the PlayMoreGolf network. Points are only used when a golfer plays, making PlayMoreGolf the perfect value solution for the infrequent golfer who…

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February 15, 2016 - Flexible memberships set to help golf clubs drive revenue by up to 50%

As the UK’s first online flexible points-based membership programme, PlayMoreGolf (www.playmore.golf) aims to help private and proprietary golf clubs increase membership revenue by up to 50% over three years. GMé caught up with Jamie Carroll, director at PlayMoreGolf, to discover how the company can help generate significant financial benefits for golf club managers. All of the latest market figures suggest that the majority of golf clubs are facing a decline in membership numbers due to more competition, a perceived lack of value and an ever-increasing number of people engaging with golf in non-traditional formats such as pitch and putt or par-3 short courses. It is clear therefore that ‘standard’ memberships are no longer meeting the requirements of a rising number of, typically younger, golfers, who are increasingly finding it hard to commit to playing golf regularly enough to justify a full club membership. Recognising the specific requirements of this growing…

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November 4, 2015 - New online flexible membership scheme promises 1000s of new members for UK golf clubs

A new campaign which simplifies and encourages golf club membership will get Britons golfing again. That’s the aim of PlayMoreGolf, a new and innovative, flexible, online points-based membership concept created from a proven model which attracted 18,000 new members to 12 golf clubs over just a four-year period. Golf clubs sign up to PlayMoreGolf and the experienced team behind it – which previously developed the successful De Vere Club flexible membership product – carry out all the arduous marketing and administrative tasks on behalf of partner clubs. Launched on 1st November 2015, PlayMoreGolf helps reduce flexible membership overheads for the clubs, adding new members with the innovative online scheme and bringing in additional revenue from other partner venues. The points-based programme has the option of no upfront cost from golf clubs*, and provides a no-risk growth opportunity. Potentially, membership revenue can grow by as much as 50 per cent inside…

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