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July 15, 2018 - Family Golfing Days Out Near You

Golf provides the ideal opportunity for you and your family to enjoy quality outdoor time in beautiful surroundings while making the most of the away points in your membership.  It can be tricky getting a round of golf in while you are on holiday with the family.  Finding the balance of picnics, bike rides, relaxation time and golf can be difficult. To try and make things easier for you we’ve selected five family-friendly days out based around 5 of our clubs so you can enjoy days out together. Of course, if your kids are that little bit older you can book them on as juniors through your points. RYDE GOLF CLUB, ISLE OF WIGHT Renowned for its breath-taking coastline and friendly locals, the Isle of Wight is the perfect setting for a family day out or weekend away, maybe you’re going for Cowes Week to the fantastic music festival. After…

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July 13, 2018 - An Interview with PlayMoreGolf founders Jamie Carroll and Marcus Weatherburn

  PlayMoreGolf Founders Jamie Carroll and Marcus Weatherburn discuss the launch of PlayMoreGolf, how it works and why a flexible golf membership is more relevant today than ever before…   How did you come up with the idea of PlayMoreGolf?   Jamie: It certainly didn’t come to us overnight. PlayMoreGolf evolved from several learning experiences dating back to 2010, which is when we launched an online flexible golf membership with De Vere Group. Across a 4-year period we sold 18,000 flexible memberships across 11 different golf properties. When the De Vere business was split up and sold in 2014, I went to work for QHotels who had purchased some of the De Vere properties. Realising the potential for expansion of a flexible golf membership and, with the support of several investors, we were able to launch PlayMoreGolf in January 2015. Marcus: My first experience of flexible memberships was when I…

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July 3, 2018 - How Can Social Media Help Your Golf Club Reach A Wider Audience?

The way businesses communicate with customers has evolved dramatically over the past decade, with digital marketing now playing a key role in the buying and selling of almost all products and services. In fact, it’s now clear that without an online presence and strong digital marketing plan, any business in any industry will suffer. And the golfing sector is no exception. That’s why, at PlayMoreGolf, we offer a comprehensive marketing package when you become an affiliated golf club. But while we help you to effectively promote and sell your new flexible membership offering, there are multiple ways you can be highlighting other aspects of your golf club to new and existing golfers. Unfortunately, many golf clubs allow their websites and social media presence to become stagnant, or erroneously believe that print marketing is all that’s required to retain customers’ interest. That’s why we are offering you some helpful hints and…

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June 25, 2018 - 10 Reasons To Be A PlayMoreGolf Member

The team at PlayMoreGolf are often asked many of the same questions about becoming a member: Will I still be able to play in competitions? What will happen if I can’t use all my points? Will I need to pay an additional green fee? So, we thought it would be helpful to answer some of your questions by discussing what we believe to be the top 10 benefits of becoming a PlayMoreGolf member. Read on to discover more… PlayMoreGolf offers better value for money As a PlayMoreGolf member, you have the opportunity to save money while maximising your time on the golf course. In fact, many of our members save anywhere between £300 and £500 per year*. Each point value per round is better value than any other discounted green fee price that a club will offer, meaning it’s better value for money and a more positive overall experience. You…

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June 13, 2018 - 5 Ways to Spend Your Savings When You’re a PlayMoreGolf Member

If you’re keen to play more golf but feel put off by rocketing club prices or lack of flexibility available within a traditional membership, we’re keen to help. As a team of lifelong golfing enthusiasts and professionals, we want everyone with an interest in the game to be able to take part in the experience. And that’s where a flexible golfing membership comes in. As well as giving you a wide range of club options and a greater flexibility with the way you spend your points, PlayMoreGolf help you to save money. In some cases, this can be as much as £400-£600* a year. To discover how much more affordable a flexible golf membership could be for you, use our savings calculator by clicking here. So, the question is, what will you do with the leftover cash? Scroll down to read some of our ideas… A brand-new set of irons…

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May 31, 2018 - How can golf clubs appeal to a wider demographic?

In 2014, The Financial Times reported a worrying trend. The average age of a regular golfer in the UK had risen 15 years, from 48 to 63, in a mere five-year window. Many golf clubs and players yearned to see golf appeal to a younger, fresher audience, but faced challenges (and continue to do so) in modernising the demographic. A combination of reasons exists for this shift, including the increasing nomadic nature of younger people (both in their personal and professional lives), higher general living costs, a change in family roles and, crucially, the inflexibility of traditional golf memberships. It’s imperative, therefore, that clubs recognise and adapt to this need for greater golfing flexibility, both in terms of its offering and its cost. So, what does the average PlayMoreGolf member look like and how can your club take steps to appeal to them? A PlayMoreGolf member is on average 17…

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May 24, 2018 - Family In Full Swing This Father’s Day

  The full-day experience. The great outdoors. Quality time spent with friends and loved ones. Three statements that could easily be incorporated into playing golf. A game of global popularity – and one of the first sports to make a millionaire – golf is steeped in tradition and boasts a host of benefits. From burning calories, exercising the heart with a lot of walking, or simply reducing those stress levels after a hard-working week, the health benefits have only helped increase both the popularity and participation in this time-honoured sport. And with Father’s Day around the corner, let us not also forget the emotional and social benefits of a round of golf can bring. With many of the PlayMoreGolf clubs situated in picturesque locations, you have the chance to indulge in your much-loved hobby and spend quality time with your Father, Grandfather or kids in an environment that naturally de-stresses and brings people closer. Coupled with…

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May 9, 2018 - PlayMoreGolf Membership Myths Busted

As a reputable golf club with a loyal customer base, you may have multiple concerns about bringing in a flexible points system or question how much profit you can realistically achieve using this method. That’s why we have collected some of the most common myths about flexible golf memberships and clarified the facts surrounding each of these. Read on to discover the answers…   1. Joining PlayMoreGolf means we risk our existing members swapping to a cheaper flexible system, creating a loss. You might be concerned that joining PlayMoreGolf will deter full paying members from using their traditional memberships, encouraging them to swap to a cheaper, flexible category, inevitably creating a loss for your club. But this is a myth. We have found that the vast majority of existing club members prefer the membership programme they’re already on, and only 0.4% – 2.5% transfer to a flexible product. This is great news for clubs for two…

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May 9, 2018 - The Social Benefits of Playing Golf

Whether you’re a highly experienced golfer or are brand new to the game, everyone will agree that the golf course can be an incredibly sociable place to spend some much-needed downtime. This week, we want to tell you more about how playing golf can boost your social life and help you to create lasting memories with friends, family and colleagues, as well as introduce you to our new Play More Golf app, designed to make your life easier. Make New Friends Golf brings likeminded people together, enabling the development and maintenance of lasting friendships. In fact, it was P.G Wodehouse who once said, “To find a man’s true character, play golf with him”. It is indeed a sport that allows you to explore many dimensions of your personality, and the personality of others. Whether you’ve had a shoddy work-week or wish to celebrate a fantastic personal achievement, the golf course…

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