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December 10, 2018 - Stay In The Game! 5 Ways To Stay Engaged In Golf

  Let’s face it. Life is busy. You’ve got a job, a family, bills and many other commitments to juggle. So staying on top of your golf hobby might not feel like a top priority – especially at this time of year! But the reality is, whether you play competitively or for leisure, skipping your golfing sessions can weaken your golf skills, impact your social life and waste the money you’ve spent on golf equipment, lessons or membership. Here’s some good news. Thanks to the flexibility offered by PlayMoreGolf, your passion for golf can fit around your other commitments. There is no need to choose one over the other. So how can you stay in the game during busy periods in your life? Here are our top tips: Hold a competition with friends We all know that golf is a competitive game, but did you know you can also compete…

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November 26, 2018 - Formby Hall Golf Resort – A Case Study

Situated in the tranquil borough of Merseyside, Formby Hall Golf Resort offers a stretch of protected green, gorgeous pines and panoramic views, making it a truly spectacular place to play golf. Founded in 1884, this well-established club has been fortunate to enjoy a wealth of historic activity including hosting the 33rd Curtis Cup in 2004 and Arnold Palmer Cup in 2016. But, like many other golf clubs, it became apparent that the offering needed an update to stay current and appealing to younger golfing demographics. It was in June 2016 that the club decided to open a flexible golfing category through PlayMoreGolf. Since then, the club has gone from strength to strength, retaining its traditional feel but adapting its category offering to include more flexible members. Initial successes were evident. The club began to increase its revenue steadily, with the total increase through flexible membership alone totalling over £37k to…

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November 21, 2018 - Christmas Gifts For The Avid Golfer

With Christmas around the corner, one question might cross your mind. What DO you buy the golfer in your life who appears to have everything? The good news is, golf is such a diverse game that there are a multitude of golf themed gifts you can buy for your loved ones, from golfing memorabilia to essential equipment. Here’s our gift guide: Golf Gloves Perfect for helping to improve grip and swinging technique, as well as keeping hands warm in chilly weather, golf gloves are both practical and stylish and ideal for all-year-round play. Novelty Golf Balls For the young (or the young at heart), novelty golf balls can be a personal and fun-loving gift. Upload custom images or text to create your very own unique golf balls or choose from a wide range of novelty options online. Waterproofs Don’t get caught in the rain! With British weather being notoriously unpredictable,…

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November 9, 2018 - How to Host the Perfect Golf Open Day

Opening your golf club to the public is a great way to showcase what you have to offer. At PlayMore Golf we’ve seen how marketing your club in this way has brought membership sales success to PlayMoreGolf partner clubs. We’re pleased to say that we are offering a FREE detailed checklist to help you get organised and run your Open Day smoothly. Simply download the PDF from your dashboard. Here are our top tips on hosting a highly effective open day. Shout About It People will only come to your Open Day if they know about it! So you need effective marketing. Use different marketing methods to go after a fresher, younger demographic. Use your email mailing list, Facebook page, twitter account, instagram and website to promote your event digitally. You can, of course, also create a press release for your Open Day which can be sent to local news…

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November 9, 2018 - How To Make Golf More Appealing To Kids

  Here are our top tips on making golf more appealing to children of all ages: Make It Visual As more visual learners, children appreciate interactivity when taking up a new hobby. One way to make a game more visual and interactive is to place a piece of paper with a silly face drawn on it on the ground in front of the golf ball. Ask the child to hit the ball towards the paper so that it rolls over the face. This will naturally cause them to produce a downward, descending blow while keeping their head down and eyes forward. You can also use chalk to create circles on the ground ahead of you (each one ascending in radius) and assign each circle a points value. The child will score points by getting the ball to land in a particular circle, allowing them to practice control and aim. Keep…

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October 29, 2018 - Unlock Hidden Value Within Your Golf Club

No matter the size or location of your golf club, there are many ways to unlock hidden revenue and maximise membership numbers. Make small and simple adjustments to your current offering or more prominently market your club’s key features and consequently notice a huge difference to your quarterly figures. We’re pleased to see that some of our PlayMoreGolf partnered clubs are already doing a great job with this. But if you’re looking for ways to unlock even more value, read on, as we have some tried and tested suggestions: Food and Drink Is there more that could be done to improve your offering at the 19th hole? Creating a special drink, festive wine list or even giving the bar a lick of paint could encourage your members to utilise this facility more frequently and for longer. If you have a restaurant on site, make sure this is properly advertised on…

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October 21, 2018 - How To Play A Winning Game Of Golf On Windy Days

Any game of golf requires planning and concentration. For you to win a game, it’s critical that you understand how the environment impacts play. Now that Autumn is upon us, wind can present you with some unique challenges. After all, golf is usually played in wide-open spaces where there is little protection from the elements. But wind isn’t solely a barrier to play. When you make wind your friend, it can actually lend you a hand. Here are our tips for playing golf on a windy day:   Judge the wind strength You won’t be able to properly sense how strong the wind is by simply standing in it. There might be barriers in any direction preventing you from feeling its full force. Therefore, it is better to check the tops of the trees to see how they’re moving (and in which direction). You can also toss some blades of…

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October 4, 2018 - Golf – The Perfect Gift

  What do you buy for the golfer who has everything? Why, more rounds of golf of course! Our golf vouchers are flexible, enjoyable and personal, giving anyone of any golfing ability the opportunity to play their favourite game at a time and location that suits them. That’s not all – at PlayMoreGolf, we offer two different kinds of golf voucher, giving you maximum choice. This is how it works: PlayMoreGolf Annual Membership Vouchers for current AND new PlayMoreGolf members If you’re already a PlayMoreGolf member, anyone can give you a PlayMoreGolf Annual Membership voucher to spend on your existing membership. Any voucher value (starting from as little as £1) will be deducted from your annual membership cost. Imagine if your nearest and dearest bought you a £50 voucher, your annual cost will only be £275! BUT, this incredible deal isn’t just available to existing members. The PlayMoreGolf Annual Membership…

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October 4, 2018 - How You Can Maximise Club Revenue During Winter

  Noticed a downturn in sales during the winter months? We’ve got good news for you. There are ways to maximise golf club revenue in the quieter season, even if there are fewer golfers on the course. Here are our 5 top tips for keeping your members engaged this season: Get them in for some fun Getting your members in for some fun social nights and other activities will help keep them happy over the cooler season, even if they’re not up for playing golf. Quiz nights, social meetups or even a cheese and wine or karaoke night will appeal to your demographic and engage members during an ordinarily quieter time of year. Happy members spend more and they will use the bar and your other paid-for facilities: a win-win. Everyone loves a free drink For those members braving the golf course on a chilly afternoon, a hot drink or…

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September 25, 2018 - Boost Golf Club Membership During Autumn & Winter

With the golfing season typically running between April and September, many clubs go into slow-down mode over the winter months. While you may see some of the more dedicated golfers on the course in the windy weather, the majority of members will tuck away their 9 irons until the frost has well and truly cleared. Many clubs are resigned to the fact that, consequently, there will be a drop in membership uptake and therefore a dip in revenue at this time of year. But it doesn’t have to be that way. At PlayMoreGolf, we have taken steps to ensure that you see a boosted revenue via flexible golf membership even in the quiet season. Here’s how: 12 months membership from the date of joining A PlayMoreGolf member is not restricted to a membership start and end date to fit around the season. Many traditional golf memberships run from April to…

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September 24, 2018 - National Sporting Heritage Day

September 30th marks National Sporting Heritage Day – a celebration of Britain’s unique and cherished sporting history. In recognition, we’d like to share with you some interesting facts and information about golf’s incredible history and evolution and discuss the ways golf continues to change based on the needs and preferences of those who play it. The Game’s Beginnings Disputes exist about the origins of golf, however, a favourite story of ours is that Scottish shepherds as far back as the 12th century knocked stones down rabbit holes to reduce their boredom, inspiring the basic game format. While many other theories exist, including influences by The Romans, Egyptians and the Dutch, what can be agreed upon is that golf as we know it has strong Scottish roots. In fact, Mary, Queen of Scots has been recorded playing a form of the game as early as 1567. In 1603, Henry Frederick, Prince…

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September 19, 2018 - An Interview with Andy Rideout, General Manager of Bramshaw Golf Club

It has been out privilege to speak to Andy Rideout, General Manager of Bramshaw Golf Club about their experience of being a PlayMoreGolf partner club. Founded over 160 years ago, Bramshaw Golf Club has a rjich history as well as over one thousand members, and was the first club south of the M4 to get involved with PlayMoreGolf. Andy has taken the time to join us (click here to watch the full video) so that he can explain how Bramshaw Golf Club have experienced their membership and what it could do for golf clubs considering signing up. What cannot be denied is that, while golf participation remains at stable levels in the U.K., membership figures are in decline. There are many reasons for this, including a change in customer demographics, financial factors and a change in lifestyle habits, all of which have been discussed on our blog. To address this,…

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September 10, 2018 - 10 Reasons to Join PlayMoreGolf this Autumn

Autumn is here – there’s no stopping it. The air has sprung a mild but noticeable chill and the leaves on the trees are starting to change from green to golden. And while that doesn’t stop us from offering you the best deals and discounts, it might deter you from taking up a new membership in the first place. We’ve been listening to some of your concerns and, below, have put together 10 fantastic reasons why Autumn is actually a great time to sign up for a PlayMoreGolf membership. If you’re an avid golfer and want to get the best value for money without compromising your game, read on… You can enjoy a flexible 12 month renewal! With a traditional membership, you often find memberships run annually ,for example, from April to April, with any months taken up before this time set at a pro-rata rate. PlayMoreGolf offer more flexibility…

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August 24, 2018 - Golf continues to help businesses thrive

An estimated 90% of Fortune 500 CEOs< play golf, and for decades, businesspeople across the world have strengthened relationships, finalised important deals and solved complex corporate problems on the golf course. There’s no doubt that businesses as a whole benefit from the game, and it’s evident that many individuals thrive when work is transferred to a golfing environment. Numerous studies have shown a link between golf and business success. In a fascinating survey, it was found that executives who play golf are paid 17 per cent more than those who don’t. There are two possible explanations for this. The first is that the qualities and attributes held by golfers (patience, endurance, competitiveness) are also compatible with being an excellent worker and so golfers are naturally more successful in business than non-golfers. The second is that business deals, relationships and client communication is strengthened on the golf course, putting golf-playing executives…

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August 20, 2018 - Improve Your Golf Shot Accuracy In Three Steps

Approach shots make up for the biggest scoring advantage between golfers of every skill level. When we use the term “approach”, we refer to the shots that start outside of 100 yards from the hole. This does not include tee shots on par-4 and par-5 holes. For this reason, it is imperative that you become skilled at mastering approach shots for better accuracy and performance. So how exactly can you do this? Here are our top three tips: Thoroughly evaluate your distances The traditional way to measure the distance of your shot is by using yardage markers on the course. These are usually disks in the centre or edge of the fairway. But it’s also important to know how far each of your golf clubs goes and become comfortable with using different clubs with confidence throughout your game. This can take some practise and it goes without saying that the…

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August 2, 2018 - 5 attributes to look for in a GREAT kids’ golf instructor

  Golf is for everybody. Whether you’re aged 6 or 60, there is something about the game of golf that gives any individual an enormous sense of personal achievement. Now that the summer holidays are in full swing, you might be struggling to find enough for your children to do to keep them occupied. Giving the gift of golf lessons can be ideal. Not only do golf lessons give your children something to do during the long, sizzling summer weeks, but builds on their skills for life. Furthermore, as golf is an outdoor game, it pulls kids away from their television sets and computer games and gives them a good dose of the outdoors before school starts up again in September. When you’re a PlayMoreGolf member, you can make use of lessons offered by affiliated golf clubs*. And even if you take a family trip to another part of the…

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August 2, 2018 - How to Improve Female Participation in Golf

Golf has, since its conception, been viewed as a male-orientated game. And the figures still support this. In the UK, approximately 63 per cent of all golfers are adult males, 14 per cent adult females and 23 per cent children. While the traditional golf market has targeted men (usually over the age of 50), broader feminist movements such as #MeToo and the gender pay gap have amplified the important role women play in all aspects of society, and challenged pre-existing attitudes towards women in sport, including the golfing space. The 30th July marked the first day of Women and Girls’ Golf Week, which, for seven days, celebrates women in golf. The week coincides with the Ricoh Women’s British Open and the English girls’ championship, and highlights issues faced by women in golf, the common misconceptions they battle against and the incredible passion, skill and contribution women and girls bring to the…

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July 25, 2018 - How Can Golf Clubs Adapt To The Flexibility Needs Of Millennials?

Millennials (those born between the early 1980s and early millennium), are one of the most studied groups in history. Not only have they radically evolved the way we communicate thanks to the implementation of advanced online technologies, but have played a role in changing the landscape of work, parenting, home life and hobbies. While the influences of this age group can be profoundly positive, there have been some negative impacts on the golfing sector. Fewer millennials are playing golf than the generations before them, ramping up a club’s average age range to over 60 years old. Furthermore, clubs are finding it difficult to appeal to the millennial market but may not be sure how to change this. Having an interest in golf is no longer the key motivator in joining a golf club, and many other factors such as cost, flexibility and administrative practises can interfere with a millennial’s decision…

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July 24, 2018 - The Club Benefits of a Flexible Membership Programme: An Interview with John Osbaldeston, Club Treasurer at Crompton & Royton Golf Club

Across the UK there are 3 million active golfers, but only 1 million golf club members. Therefore, there’s no doubt a huge opportunity to bring up to two thirds of golfers into a membership programme that benefits their game. Not only does joining a golf club bring in revenue for the club but installs a sense of belonging and community within the golfer. The problem is, across Europe, golf membership rates have regressed 25%, and so at PlayMoreGolf, we challenge the traditional golf membership model and propose a new way of working. Last week, PlayMoreGolf Director Jamie Carroll hosted a webinar with John Osbaldeston, Club Treasurer at Compton & Royal Golf Club to discuss this issue in more depth, giving us insights into the way PlayMoreGolf works for clubs across the country and why a flexible membership is so relevant and beneficial for all. For those of you who want…

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July 22, 2018 - How Can Golf Reduce Stress and Improve Mental Health?

We all know that a day on the golf course can burn calories, improve social wellbeing and give you a sense of achievement. But did you know that playing golf can also reduce your stress levels and improve your overall mental health? In the last year, 74% of UK residents have reported experiencing stress, and over half have reported feeling depressed and/or anxious. It’s certainly not an uncommon health problem, but still one that’s not talked about nearly enough. The good news is, taking to the golf course on a regular basis can have a positive effect on mental health, as we’ll explain in this week’s blog post. What is stress? We’ve all felt stress at some point. It’s a common reaction to a particularly demanding or difficult event, such as workplace challenges, family bereavement or exam pressures. And we all feel it uniquely, so it can be tricky to…

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July 15, 2018 - Family Golfing Days Out Near You

Golf provides the ideal opportunity for you and your family to enjoy quality outdoor time in beautiful surroundings while making the most of the away points in your membership.  It can be tricky getting a round of golf in while you are on holiday with the family.  Finding the balance of picnics, bike rides, relaxation time and golf can be difficult. To try and make things easier for you we’ve selected five family-friendly days out based around 5 of our clubs so you can enjoy days out together. Of course, if your kids are that little bit older you can book them on as juniors through your points. RYDE GOLF CLUB, ISLE OF WIGHT Renowned for its breath-taking coastline and friendly locals, the Isle of Wight is the perfect setting for a family day out or weekend away, maybe you’re going for Cowes Week to the fantastic music festival. After…

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July 13, 2018 - An Interview with PlayMoreGolf founders Jamie Carroll and Marcus Weatherburn

  PlayMoreGolf Founders Jamie Carroll and Marcus Weatherburn discuss the launch of PlayMoreGolf, how it works and why a flexible golf membership is more relevant today than ever before…   How did you come up with the idea of PlayMoreGolf?   Jamie: It certainly didn’t come to us overnight. PlayMoreGolf evolved from several learning experiences dating back to 2010, which is when we launched an online flexible golf membership with De Vere Group. Across a 4-year period we sold 18,000 flexible memberships across 11 different golf properties. When the De Vere business was split up and sold in 2014, I went to work for QHotels who had purchased some of the De Vere properties. Realising the potential for expansion of a flexible golf membership and, with the support of several investors, we were able to launch PlayMoreGolf in January 2015. Marcus: My first experience of flexible memberships was when I…

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July 3, 2018 - How Can Social Media Help Your Golf Club Reach A Wider Audience?

The way businesses communicate with customers has evolved dramatically over the past decade, with digital marketing now playing a key role in the buying and selling of almost all products and services. In fact, it’s now clear that without an online presence and strong digital marketing plan, any business in any industry will suffer. And the golfing sector is no exception. That’s why, at PlayMoreGolf, we offer a comprehensive marketing package when you become an affiliated golf club. But while we help you to effectively promote and sell your new flexible membership offering, there are multiple ways you can be highlighting other aspects of your golf club to new and existing golfers. Unfortunately, many golf clubs allow their websites and social media presence to become stagnant, or erroneously believe that print marketing is all that’s required to retain customers’ interest. That’s why we are offering you some helpful hints and…

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June 25, 2018 - 10 Reasons To Be A PlayMoreGolf Member

The team at PlayMoreGolf are often asked many of the same questions about becoming a member: Will I still be able to play in competitions? What will happen if I can’t use all my points? Will I need to pay an additional green fee? So, we thought it would be helpful to answer some of your questions by discussing what we believe to be the top 10 benefits of becoming a PlayMoreGolf member. Read on to discover more… PlayMoreGolf offers better value for money As a PlayMoreGolf member, you have the opportunity to save money while maximising your time on the golf course. In fact, many of our members save anywhere between £300 and £500 per year*. Each point value per round is better value than any other discounted green fee price that a club will offer, meaning it’s better value for money and a more positive overall experience. You…

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June 13, 2018 - 5 Ways to Spend Your Savings When You’re a PlayMoreGolf Member

If you’re keen to play more golf but feel put off by rocketing club prices or lack of flexibility available within a traditional membership, we’re keen to help. As a team of lifelong golfing enthusiasts and professionals, we want everyone with an interest in the game to be able to take part in the experience. And that’s where a flexible golfing membership comes in. As well as giving you a wide range of club options and a greater flexibility with the way you spend your points, PlayMoreGolf help you to save money. In some cases, this can be as much as £400-£600* a year. To discover how much more affordable a flexible golf membership could be for you, use our savings calculator by clicking here. So, the question is, what will you do with the leftover cash? Scroll down to read some of our ideas… A brand-new set of irons…

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May 31, 2018 - How can golf clubs appeal to a wider demographic?

In 2014, The Financial Times reported a worrying trend. The average age of a regular golfer in the UK had risen 15 years, from 48 to 63, in a mere five-year window. Many golf clubs and players yearned to see golf appeal to a younger, fresher audience, but faced challenges (and continue to do so) in modernising the demographic. A combination of reasons exists for this shift, including the increasing nomadic nature of younger people (both in their personal and professional lives), higher general living costs, a change in family roles and, crucially, the inflexibility of traditional golf memberships. It’s imperative, therefore, that clubs recognise and adapt to this need for greater golfing flexibility, both in terms of its offering and its cost. So, what does the average PlayMoreGolf member look like and how can your club take steps to appeal to them? A PlayMoreGolf member is on average 17…

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May 24, 2018 - Family In Full Swing This Father’s Day

  The full-day experience. The great outdoors. Quality time spent with friends and loved ones. Three statements that could easily be incorporated into playing golf. A game of global popularity – and one of the first sports to make a millionaire – golf is steeped in tradition and boasts a host of benefits. From burning calories, exercising the heart with a lot of walking, or simply reducing those stress levels after a hard-working week, the health benefits have only helped increase both the popularity and participation in this time-honoured sport. And with Father’s Day around the corner, let us not also forget the emotional and social benefits of a round of golf can bring. With many of the PlayMoreGolf clubs situated in picturesque locations, you have the chance to indulge in your much-loved hobby and spend quality time with your Father, Grandfather or kids in an environment that naturally de-stresses and brings people closer. Coupled with…

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May 9, 2018 - PlayMoreGolf Membership Myths Busted

As a reputable golf club with a loyal customer base, you may have multiple concerns about bringing in a flexible points system or question how much profit you can realistically achieve using this method. That’s why we have collected some of the most common myths about flexible golf memberships and clarified the facts surrounding each of these. Read on to discover the answers…   1. Joining PlayMoreGolf means we risk our existing members swapping to a cheaper flexible system, creating a loss. You might be concerned that joining PlayMoreGolf will deter full paying members from using their traditional memberships, encouraging them to swap to a cheaper, flexible category, inevitably creating a loss for your club. But this is a myth. We have found that the vast majority of existing club members prefer the membership programme they’re already on, and only 0.4% – 2.5% transfer to a flexible product. This is great news for clubs for two…

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May 9, 2018 - The Social Benefits of Playing Golf

Whether you’re a highly experienced golfer or are brand new to the game, everyone will agree that the golf course can be an incredibly sociable place to spend some much-needed downtime. This week, we want to tell you more about how playing golf can boost your social life and help you to create lasting memories with friends, family and colleagues, as well as introduce you to our new Play More Golf app, designed to make your life easier. Make New Friends Golf brings likeminded people together, enabling the development and maintenance of lasting friendships. In fact, it was P.G Wodehouse who once said, “To find a man’s true character, play golf with him”. It is indeed a sport that allows you to explore many dimensions of your personality, and the personality of others. Whether you’ve had a shoddy work-week or wish to celebrate a fantastic personal achievement, the golf course…

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