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Join us on our FREE webinar on Tuesday 6th November at 10AM to hear about “How to add a profitable flexible membership category in 2019”. Where PlayMoreGolf founder, Jamie Carroll, will explain how adding a flexible membership category can help increase your revenue. To attend click here.

Become a Club Partner

What is

What does a profitable flexible membership category look like?

  • Develop an efficient yield managed points system
  • Drive member rounds to quiet times on your golf course
  • Guarantee contracted membership revenue
  • Remove the risk of weather dependant green fee revenue
  • Develop a real-time online booking platorm to manage members points
  • Retain control of your tee sheet
  • Automated referral and retention communications
  • Remove downgrade risk
  • Have complete control when introducing your flexible membership category
  • Drive added ancillary revenue
  • Facilitate flexible members playing multiple courses
  • Highly managed reciprocal revenue driver
  • Be proactive – marketing that deliver tangible and measurable results
  • Use an efficient CRM to increase productivity
  • Have focused and skilled sales management support
  • Increased member round yield vs. your full members


Brian Garnett: Past Vice-President & Member of the Board at Low Laithes Golf Club

As Marketing Director of our private members golf club my priority was to increase membership profitability. We introduced our own flexible membership 2 years ago and we soon realised this was the way golf would be going in the future. Like most members clubs we are always looking at ways to drive additional membership revenue and re-invigorate the activity we were doing locally. I came across a PlayMoreGolf advert in a golf magazine and rang for more information. After a few conversations I soon realised they were a company with experience and expertise who had concrete proof of success in this type of membership. The club and PlayMoreGolf are now in partnership together.

From the initial contact, through the discussion stage and now with our partnership, PlayMoreGolf have been extremely helpful, giving advice and answering queries no matter how trivial. Even though our partnership is only in its infancy PlayMoreGolf have already generated a large amount of new member enquiries. Our membership numbers have increased and we are on target to deliver our revenue targets which we wouldn’t have achieved without PlayMoreGolf.

I would recommend all private member golf club secretarys or committees to speak with the team at PlayMoreGolf to discover how you can unlock additional membership revenue for your club.

Mark Williams: Golf Manager & Head Professional at Formby Hall Golf Resort

Formby Hall Golf Resort and Spa became a PlayMoreGolf partner club in June 2016 and since then have seen a steady increase in their flexible membership numbers.

Within the first two years the club had received over a 1,000 enquiries through a mix of the PlayMoreGolf marketing package and the club networking and believing that a flexible membership was good for the club.

This, along with flexible members buying top up packages, renewing or the club receiving additional revenue from PMG visiting members, through the flexi point scheme, the club has received over £37,500 in revenue and an average of £27.59 yield per round.

2018 looks to be as successful with over 61 joiners in the first three quarters of the year and looks to carry on growing.

Mark Williams, Golf Manager and Head Professional explains:

“Having added the PMG membership category to our options of club memberships 2 years ago we have been delighted with the growth in our flexi-points memberships. We knew we had a market for this style of membership locally and the partnership with PMG has confirmed this. Yes we had some concerns initially but they have been completely removed now.”

“Any golf club looking to broaden their membership categories and attract more golfers to their facility would be crazy not to consider a partnership with PMG. These guys know their stuff when it comes to marketing and generating interest in the product. The PlayMoreGolf team will do a great job in helping to grow your clubs membership.”


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