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Want to know how much profit your club could generate from launching a new Flexible Membership category?

Try the Profit Opportunity Calculator

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What does a profitable flexible membership category look like?

  • An efficient yield-managed points system
  • Drives rounds of golf to quiet times on your course
  • Guarantees contracted membership revenue
  • Removes the risk of weather dependant green fee revenue
  • Allows members to book real-time online
  • Includes a system that controls all points deductions
  • Retains control of your tee sheet
  • Automated referral and retention communications
  • Helps retain members who do not get value from full membership
  • Retains certain benefits for full members only
  • Drives added on-spend revenue in the shop/bar/restaurant
  • Facilitates flexible members playing a network of courses
  • Includes additional revenue from away-players
  • Includes marketing that delivers tangible and measurable results
  • Use of an efficient CRM system to increase sales
  • Includes skilled sales support
  • Should be a high yielding category of membership


Ann Rafferty: Secretary at Penn Golf Club

The committee at Penn Golf Club took the decision to launch PlayMoreGolf in March 2018. The decision was very easy as it was almost a ‘no-brainer’ for us. We had lots of available tee times in the afternoons where we knew PlayMoreGolf would help fill with guaranteed membership revenue. Our biggest piece of feedback from golfers leaving the club, and not joining our club, was simply not playing enough golf to justify a full 7 day membership. The new PlayMoreGolf flexible membership allows golfers like this to still be a genuine member at Penn Golf Club and enjoy not only the amazing golf course, but the fantastic social element that comes with our club too. Our first 6 months results have been fantastic – our yield per round of golf is actually around £40 compared to our average green fee of around £25. The support from PlayMoreGolf has been great too with regular updates, product developments and monthly reviews. We are really looking forward to 2019 and growing our flexible membership category even more – I know the product is fantastic and we already have lots of golfers in the local area looking to join.


PLAYMORE.GOLF Ltd are proud to be associated with the following companies

Associated Companies