We decided to choose PlayMoreGolf over doing our own membership system, mainly because of the backup and support that they can give you. Their experience is invaluable in helping you. We’ve had over 100 players join on the scheme, a mixture of a younger demographic of players and some of the older players who used to be here and have come back to the club. sInce launching the membership category, both board and committee are very, very pleased.

We chose to launch our flexible membership category with the bespoke playmore.golf platform due to huge opportunity we saw with a completely new target market in abu dhabi and the wider uae. At the time, golf membership in the traditional sense was on the decline; however we knew the high-earning, younger, time conscious, infrequent golfer would get real value from a more flexible approach. We saw immediate success in terms of enquiries and golfers joining yas links. The industry-leading platform means management of the entire category for me and my team was extremely simple. Plus, the customer journey is 5 star, as golfers’ book all their golf online through the bespoke app. I’d highly recommend playmore. Golf to any world class golf club looking to modernise their membership offering.

We always wanted to offer flexible membership at the club as we knew there was a market for it, but we didn’t how to manage it. The concern was always that the administration of it would be time-consuming and difficult. The fact that PlayMoreGolf is all managed online and points are automatically deducted, and the bookings feed straight to our tee sheet is fantastic and ensures the staff is free to continue with their tasks and looking after members/guests. The lead generation setup gives us an opportunity to speak with potential members and grow our database. The new members have been fully welcomed to the club, and we are grateful for the increase in membership.